![]() It was founded in 1993 by Nigo, real name Tamaoki Nagao, who grew up with a passion for the pop world and subcultures. Yamamoto's style, not only favors colors such as black, gray and white, but has been dubbed "post-atomic fashion" by the press for the irregular cuts and wide slits that characterize his clothing.įrom 1983, Yamamoto's fashion (along with that of Rei Kawakubo) began to influence Western catwalks.īy the mid-1980s, he was already being called a "master tailor" by his peers.Ī Bathing Ape, also known as BAPE, is a pioneering streetwear brand, one of the first brands on the scene to create a true lifestyle. Japanese designer Yohji Yamamoto founded his eponymous label in 1981. The style of the Japanese designer, called "Hiroshima Chic" by critics, is the result of a concepcion of fashion closer to art than as a product for the consumer market. ![]() They were characterized by their monochrome, asymmetrical, and minimalist style. ![]() In 1981, collections debuted in Paris and attracted a lot of media attention. It is headquartered in Aoyama (Tokyo) and has about 200 stores worldwide.Ĭomme des Garçons became a successful women's fashion brand in the 1970s, and added men's fashion to its range in 1978. Ĭomme des garçons is a Japanese fashion house founded in 1969 by designer Rei Kawakubo. The structured dresses in Miyake's collections seem to have sprung from the mind of an architect, rather than a designer, and are enchanting with their numerous pleats and folds. His ideas and creative vision have resulted in origami-inspired dresses, and the volumes, cuts and fabrics used by Miyake are indeed unique. The famous Japanese fashion brand Issey Miyake, was founded in 1970 by Issey Miyake himself, who is now one of the most popular Japanese designers in the Western world. In this article you will find a selection of the most popular Japanese fashion brands (and their designers), both in high fashion and streetwear. Since the 1970s, some of the avant-garde Japanese fashion designers that we will mention below have subverted the traditional aesthetic canon with their asymmetrical dresses and have become a reference point for the most non-conformist fashion designers in Italy as well.īut what are these innovative fashion designers that you should know? In particular, the cuts and decorative motifs of the kimono, the typical Japanese garment, have become a source of inspiration for designers, who propose dresses with shapes and decorations unknown to the to Western fashion tradition.īut the kimono is not the only aspect of Japanese fashion that revolutionises Italian style. Japanese fashion also has a great influence on the Western world and Italy in particular.Īs Laura Dimitrio writes in her book "Non Solo Kimono - Come il Giappone ha rivoluzionato la moda italiana", contemporary Japanese fashion - both that proposed by avant-garde fashion designers and that proposed by youth subcultures - has been and continues to be a source of inspiration for Italian fashion houses. Japanese designers and fashion brands are often at the forefront when it comes to latest trends in the fashion world. In general people outside Japan have always admired Japanese fashion brands and the reason for this adimiration is mainly because Japanese designers are known for their vision and creativity in clothing. Undercover was also one of the first brands to collaborate with artists such as Kaws and Futura.If you think of a Japanese fashion brand, even if you are not a fashion expert, you will surely know some. Notable collaborations can be seen with Supreme, Off-White, Clockwork Orange, Nike and Bape. Takahashi and Undercover have won numerous awards and have been highly praised and coveted worldwide. Undercover collections exemplify the meaning of “Japanese cool” as they continue to push the envelope of strange yet modern everyday wear pieces. The brand captures both the essence of streetwear and high fashion while staying true to their punk American roots. Undercover’s motto is “We make noise, not clothes” and they continue to portray that message throughout their classic Undercover streetwear fashion. The brand pulls inspiration from Takahashi’s punk roots and American rock bands. Kawakubo was a big supporter of Takahashi and helped him bring the Undercover clothing brand into bigger markets outside of Japan. Prior to Undercover, Takahashi was in a tribute band called Tokyo Sex Pistols influenced by the British punk rock band “The Sex Pistols.” Takahashi also worked under Rei Kawakubo of Comme des Garcons. Founded by iconic Japanese designer Jun Takahashi in 1990, Undercover is a label that captures the essence of both streetwear and high fashion.
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